Welcome to Villajoyosa. This gem of a town is hidden 15 kilometers south of Benidorm and 20 kilometers north of Alicante

 

Villajoyosa as it is known in Spanish or La Vila Joiosa as it is called by the local people in Valencian literally means the 'joyful city'.

 

It is famous as a centre for the production of chocolate, which could be the reason for its name! Villajoyosa was the first city in Spain to export chocolate. In the nineteenth century, chocolate manufacturing was the main industry in town, boasting 39 factories. Today, the town has three chocolate factories left, all of which can be visited. The Valor Chocolate factory is perhaps the most famous, but there is also the Perez Factory and the Clavileno Factory, so you'll be spoilt for choice!

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Villajoyosa has over 3 kilometres of beaches, a lovely marina, a beach front promenade all along the central beach and the iconic multi coloured houses of the fisherman.

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Villajoyosa is also famed for its seafood and you can see this being landed and sold every Thursday afternoon at the local fish market,
Fresh from the market straight to the local restaurants and Villajoyosa boast some of the finest fish restaurants on the coast.

 

Villajoyosa is also well known for its impressive Moors and Christian Fiesta which has been declared as being of International Tourist Interest.

It is usually held during the last week of July where there is a live re-enactment of the landing of the Moorish Army on the beaches at dawn, an all day battle which is finally brought to a close when the Arab leaders and their armies are thrown into the sea.

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Places of interest and ideas of things to do in Villajoyosa / Vila Joiosa

• Beach: long sandy beach.

• Promenade: beside beach from the multi coloured houses to the marina.

• Marina: at the end of the central beach, the fish auctions takes place Monday to Friday at 17.30 in the Lonja.

• Multi Coloured Fishermen’s Houses: great backdrop to central beach.

• Chocolate Factories: free to visit, each has a museum and shop.

• Market: large Thursday morning.

• Tram Station: take the tram north to Denia and Altea or south to Alicante.